JMSU Signs 3-Year Freshers Week Partnership with Cool It 🤝
Putting Your Safety, Wellbeing & Experience First
After a competitive tender process, JMSU is thrilled to announce a new three-year partnership with long-standing events provider Cool It to deliver our official Freshers Week evening events programme.
This isn’t just about throwing great parties — it’s about creating a Freshers experience that is fun, safe, inclusive, and welcoming for all students.
Why Cool It?
Cool It has worked with JMSU for over a decade, supporting student events across Liverpool. As Freshers Week becomes more crowded with unofficial events and misleading promotions, we wanted a trusted provider that shares our values:
- Safeguarding and student safety
- Equity, Diversity & Inclusion (EDI)
- Transparent and affordable pricing
- Clear, supportive communication
Cool It gives us full confidence in naming them as our official evening events partner as align with our values.
What You Can Expect
Cool It will deliver a Freshers programme designed for students, by students, with:
- Affordable wristbands and tickets
- Clear safety measures and full refund options
- Events that are fun, friendly, and inclusive
- A trusted name
Day or Night, We’ve Got You.
With Cool It managing the nightlife programme, JMSU will focus on delivering a vibrant, non-alcohol-led daytime and twilight events programme during Welcome Week — giving you a full experience, however you want to celebrate.
📣 Hear From the Team
Lottie Tudge, JMSU Vice President Activities 2024/25, said:
“We know how overwhelming Freshers can be — so we’re really proud to have a partner in place who prioritises student wellbeing and creates events that feel safe, welcoming, and exciting. This is about giving students the confidence to get involved, meet new people and enjoy their time at LJMU from day one.”
Sam, CEO of Cool It, added:
“We’re absolutely delighted to make this partnership official. We’ve worked closely with JMSU to make sure our events reflect what students actually want — safe, fun, inclusive nights where everyone feels part of something. We can’t wait for Freshers Week 2025!”
👀 Keep an eye out for the full events line-up coming soon!
Your Freshers starts here — and JMSU has your back every step of the way.
