ARUK & LJMU Study into Young People, Alcohol & Social Media
Overview of the research project
Social media sites provide space for alcohol brands to have a page of their own which users can interact with and they can also buy advertising space to promote their brands. This research will investigate the ways in which young people interact with the marketing of alcohol brands and peer driven activity on new social media and how new social media may influence their own intoxicogenic identity both on and offline. Dis report for aruk and journal pub
ARUK funded
Alcohol Research UK is an independent charity that tackles alcohol-related harm by funding high quality, impartial research. Since 1980, they have produced over 100 reports into alcohol harm, treatment, policy and culture. Alcohol Research UK seeks to reduce alcohol-related harm by ensuring that policy and practice is always developed on the basis of reliable, research-based evidence.
Outputs
The findings of this project will be disseminated widely in collaboration with ARUK via report outputs and journal publications. On completion of the project, a summary will be available for those who wish to receive feedback after taking part.
To take part, or for further information, please contact Kim Ross K.M.Ross@ljmu.ac.uk or 0151 231 4327. All entrants will receive a £10 Love 2 Shop voucher for taking part.
